From: DARREN_SMITH@NEXT.COM@INTERNET# Internet Gateway II
Subject: Announcing Two New NEXTSTEP Promotions
FOR IMMEDIATE RELEASE
Contact:
Karen Logsdon,
NeXT Computer, Inc.
415/780-3786
NeXT ANNOUNCES PRODUCT PROMOTIONS FOR CUSTOMERS DEVELOPING CUSTOM
SOFTWARE SOLUTIONS
Special offers for NEXTSTEP and NEXTSTEP Developer available through
March 31
BOSTON-January 11, 1994-NeXT Computer, Inc. today announced it is
offering special product promotions to companies that want to
experience the benefits of building client/server applications
using NEXTSTEP, NeXT's object-oriented software. The promotions
are targeted toward developers, providing them with an opportunity
to start working with OpenStep technology. The Project Starter
Pack and the NEXTSTEP Developer Bundle will be available through
March 31, 1994.
The NEXTSTEP Project Starter Pack includes five copies of NEXTSTEP
and three copies of NEXTSTEP Developer, as well as one free
registration to NeXT's Developer Camp, a comprehensive training
program to help customers transition from procedural to
object-orientedprogramming using NEXTSTEP's object-oriented application environment.The Project Starter Pack is available only in the United States bycontacting a NeXT sales representative or through NeXT's telesales
organization. The package which retails for $11,760, is being
offered at the promotional price of $7,995.
The NEXTSTEP Developer Bundle includes one copy of both NEXTSTEP
Release 3.2 for Intel Processors and NEXTSTEP Developer Release
3.2. The NEXTSTEP Developer Bundle is available to customers in
North America through NeXT telesales, and to customers in Europe
through indirect channels. Copies are limited to one customer per
department or project. The promotional price is $995 for these
products which retail for $2,790.
"With the increased interest in object-oriented computing, we are
providing customers an opportunity to experience first-hand the
benefits of object technology and what it can do for their business
without having to invest a lot of money," said Rick Jackson, director
of product marketing for NeXT. "These promotions give customers
a path to start working with OpenStep, the industry's first
cross-platform standard for object-oriented application
environments."
NEXTSTEP provides businesses a competitive advantage
NEXTSTEP is the industry's first shipping object-oriented operating
environment, available for industry-standard computer architectures.
NEXTSTEP, in its third major release, is available today on Intel
486 and Pentium processors, and will be shipping on both PA-RISC
and SPARC based workstations in 1994. Recognized throughout the
industry as the leader in object-oriented system software, NEXTSTEP
is the basis for OpenStep, the industry's first open standard for
object-oriented application environments.
Customers use NEXTSTEP to develop and deploy custom client/server
applications throughout the enterprise. By modelling their business
processes within objects, they are able to rapidly assemble and
enhance their custom environments to gain a competitive advantage.
For example, Chrysler is using NEXTSTEP to create a system for
processing all car loans and car leases at 100 Chrysler financial
centers across North America. Loan 'objects' will be subclassed
to create 'lease' objects for car lease applications. The custom
loan objects that Chrysler has created can be easily modified to
reflect new financing options, thus reducing the time-to-market
for new financial programs.
New release offers DOS/Windows compatibility
The most recent release of NEXTSTEP also enables customers developing
and deploying mission-critical custom applications to gain
interoperability and compatibility with DOS/Windows environments.
Bundled with Release 3.2 for Intel processors is a 30-day licensed
version of SoftPC for NEXTSTEP from Insignia Solutions of Mountain
View, Calif. The product comes with Windows 3.1 and MS-DOS 5.0
pre-installed. After 30 days, customers can instantly unlock a
full SoftPC license from Insignia Solutions to continue to take
full advantage of their existing applications while simultaneously
gaining all of the benefits of a full object-oriented operating
environment.
NeXT Computer, Inc.
NeXT develops and markets the award-winning NEXTSTEP object-oriented
software for industry-standard computer architectures. Customers
use NEXTSTEP to develop and deploy custom client/server applications,
using both custom and shrink-wrapped software. Headquartered in
Redwood City, California, and with offices throughout the world,
NeXT serves customers requiring enterprise-wide, object-oriented
productivity environments.
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NeXT, the NeXT logo and NEXTSTEP are registered trademarks of NeXT
Computer, Inc. All other trademarks mentioned belong to their
